How do small businesses make themselves shine in the shadow of large retailers?
By getting inventive. From promotion to point-of-sale, innovating the way they engage customers, crafting the right customer experience will not only get them sharing your brand, but keep them coming back for more. Instead of using the same old technology, resellers can help their customers by offering creative new mobile solutions. The checkout process is a perfect example. Clunky cash registers may functionally meet business requirements, but instead of screaming “cutting edge” or “cool”, they sit there quietly, taking up too much space and reeking of antiquity. Unique consumer mobile devices have really changed the way people look at everything. Phones and tablets are easy-to-use, streamlined computers that can now take the place of that clunky cash register without draining the wallet. Who doesn't want or expect that simple Apple-isk experience today when they walk into a store?